Interview with Pranand Shah

Pranand Shah Pune Mumbai Interview

How did u started yours career in diamond market?

Started my career in 2009. I did course of Diamond Grading from Creations Institute, Pune . Creations Institute is approved by IGI ( International gemological institute ) and run by Mr. Sandeep Agarwal. He personally also owns business of Manufaturing Diamond Jewellery for local market and for exporting under name Vibhor Gems and Jewels

After this I got opportunity to work as trainee with reputed K P Sanghvi in Seepz . I worked here on various aspects of Diamond and jewellery manufacturing. Diamond sizing, diamond assortment, diamond grading etc. Gradually, I turned in to Diamond sizing expert. At K P Sanghvi, I got to see and work with costly diamonds and in big numbers. From here, moved to DiA PRECIOUS Jewelry  (luxury goods and diamond Jewelery) located at Taj Hotel Mumbai.

Tell us about your experience at DiA?

At DiA I got to talk and meet rich and famous people. Customers include some of the top business families like Ambanis Birlas and many. Lots of foreigners shop here. Many Celebrities, film industry people. Many of these would shop here regularly.

DiA PRECIOUS Jewelry  is owned by DEVAUNSHI MEHTA . She has designed special type of big exclusive diamond, south sea pearls jewelry. They belong to one of reputed group of companiesi n our market named Mohit Diamond (Mr. Anoop Mehta) . They have franchises of BVLGARI, Chopard, Cartier, Hublot, Rolex, Panerai, Piaget – all top 10 luxury watch brands which are located at Oberoi hotel now named trident towers.

Later, I also worked at Westin hotel in Pune it’s 5 star hotel. I am fortunate to work with high profile Jewellery houses and deal with big and famous. All these experiences have made me good at suggesting right kind of Jewellery to people.

After this I moved to Tara jewels ( Tara Altimo ). Presently, I am GIA lab at BKC and working on my Diamond Grading skills. I want to eventually start my business in Diamond Exports and Diamond Jewelry Retailing.

What message you would like share with Diamondbhai readers ?

I am really happy to see a community project like DiamondBhai where you get to hear from all levels of people in Diamond market – Entrepreneur, Brokers, Traders, Buyers, Seller and more. Most of the stories I have seen on DiamondBhai had a very humble beginning and it gives inspiration to hear about all the hard work people do. I say, spread the word and bring together more and more people from market together to share ideas and help each other.

And a request to all – please help new comers with ideas and guidance so that they make progress in Diamond Industry. Give more importance to sincerity and skills rather then Family connections.

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