Got Facebook Page for your Diamond and Jewelry business? Must Read!

If you have Facebook Page for your Diamond or Jewelry Business. Below post will give you some tips about how to check performance of your Page. Facebook Page provides ‘Facebook Insights’ to Page owner/Admin.

I am using DiamondBhai.com Facebook Page as an example for explaination purpose.
Link to DiamondBhai Facebook Page is http://www.facebook.com/diamondbhai

DiamondBhai Facebook Page

DiamondBhai Facebook Page


User – will tell you gender, age, location and language. Understand if there any disconnect between your messages and audience.
for eg: most of your Page visitors are Male members and you keep posting messages which appeal Female members then change the tone of your messages.

DiamondBhai.com Facebook Page Demographics

DiamondBhai.com Facebook Page Demographics

Interactions
check which posts were viewed more then others.
Impressions  – means number of people who saw your message/post.
Feedback – shows how good was level of people responding to your post by hitting Like or posting reply, sharing it etc. Anything more then 0.5% is GOOD.

DiamondBhai Facebook Page Impressions from Jan 2011 to July 2011

DiamondBhai Facebook Page Impressions from Jan 2011 to July 2011

Feedback - DiamondBhai Facebook Page from Jan 2011 to July 2011. Anything above 0.5 % is good

Feedback - DiamondBhai Facebook Page from Jan 2011 to July 2011. Anything above 0.5 % is good

Like – Unlike Graph
You can check ‘Like – Unlike’ Graph to find out for what kind of message/posts there was increase of ‘Likes’. What kind of Posts caused ‘Unlikes’.
for eg: if you noticed that by putting once in a while humour messages – ‘Like’ number went up. Then you should regularly put some light-humour message. Keep an eye on what worked and what did not work.

Facebook Like Unlike Graph for Diamondbhai Page Aug-Jul 2011

Facebook Like Unlike Graph for Diamondbhai Page Aug-Jul 2011

BONUS TIP:
Customr URL – Once you have more then 25 ‘Likes’ you can request facebook to provide you Custom URL for your page.
for eg: http://www.facebook.com/diamomdbhai

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